ION Intensive Shine Permanent Liqui-Creme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color - Dark Chocolate 4CH

It didn't make my hair softer either—false advertisement with every word! Lesson learned, don't go with inexpensive box dye.

There is nothing dark nor chocolate about this color. It’s red! I suggest finding another brand if you’re looking for a warm brown. I’ve used boxed dye many times and never have I experienced a color this far off.

Good product