Color:ROSE GOLD includes a Sleek Tint Applicator Brush for easy application Color Intensity Pearl Pastel shades, a breathtaking new collection of soft, iridescent-like on-trend color. Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment (they last 10 shampoos*), and loaded with nourishing, protective ingredients, these 'pearls of wisdom' offer healthy, luminous hair with understated charm. * based on hair history and porosity JOICO Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box. Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity— the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-20 shampoos depending on the shades, the starting level and the condition of the hair. With an ever changing palette, your clients can always be up with the latest fashion trends! No developer needed Endless mixing possibilities for inspiring looks How To Use: Easy Does It: Step 1: Apply to clean, dry hair 1/4 inch from the scalp Step 2: Process for 20 minutes Step 3: Rinse well for several minutes, rinsing different colors separately. Shampoo with Color Endure or K-PAK Color Therapy, Apply K-PAK Cuticle Sealer, then rinse. Finish with K-PAK Intense Hydrator. Recommend Color Endure (normal color-treated hair) or K-PAK Color Therapy (damaged color-treated hair) for at-home color maintenance. Do not mix with Vero K-PAK Color or Vero K-PAK Chrome shades Wear gloves to avoid staining No Developer Required
B**N
Great hair color and blends well
My wife colors her hair a lot. This is the only brand she uses. Photos that are added are from two different times she colored it but blending this with other colors.
M**U
Awful!
After hearing people rave about this product I thought it would work to get rid of some unwanted color in my hair. I got it and applied the mixture to my hair as instructed in the directions. This product DESTROYED my hair! This was worse then bleach! If I had known this was stronger then bleach I wouldn’t had applied the product to my scalp because now I have chemical burns! I’m not sure if this actually is a joico product or not. Because people I know have used it and didn’t have any problems.
M**Y
No brush & need developer even though description specifically said it doesn’t.
My order did not come with a brush and the description is very misleading. I thoroughly read through it and it said it doesn’t need developer, but once I got it...it clearly does. I would’ve purchased developer with it if I had known.
R**A
Absolute miracle!
This took my Joico amethyst purple out completely, within minutes. It was incredible how fast it worked. Watch it! Time it! I had a friend help me watch and time...it definitely requires a developer. I had previously bleached hair and didn't want to damage it further so I used 10 volume and it was fine. Started on the ends and worked to roots. Kept it on for about 10-12 mins - and did it in sections. It covered evenly and brought my hair up perfectly light enough to use Pravana Vivids - 1 tube orange to 1/3 red. Voila! 👌🏼
P**P
Beautiful complementing shade!
This is a beautiful color. My hair is white & I needed something so I wouldn't look "washed out". This stays through 5 washings. I will never use any other brand of semi-permanent hair color, only Joico!
O**L
ROSE GOLD - Just eh
I got the rose gold looking for a change. I normally do a dark purple or blue and wanted something lighter. I bleached out my hair and then applied this color for about an hour. As I was washing I noticed there didn't seem to be any color washing out like normal. Once I dried my hair, it just looked dirty. Like a muddy blonde. So I used the rest of this, mixed it with some hot pink and some Joico Orchid - and got a more desirable color. All in all - I wouldn't recommend this unless you're going to mix it.
K**N
Bleach
Mixed everything like it was supposed to, was trying to take out semi-permanent blue. My hair was green. Used the mixture, took out some of the green, left me with lime green and yellow..... I was not aware that it would attack my natural color, but it did. My brown color was bleached orange and yellow and looked as though I took a torch to the side of my head. I mean, my bad for not doing more research... but not what I thought was going to happen compared to other color correctors I've used.
C**N
Nice color
Worked well on my hair. Had previously dyed with l'oreal preference and this was a nice color boost. Hair is very soft and healthy.
Trustpilot
3 days ago
5 days ago