Will this cover up gray hair?

Thank you for reaching out to us and asking this product question. Yes, our Wella Professionals Color Fresh Mask is up to 100% gray coverage. This is a depositing mask with no lift or damage. I hope this answered your question today. Have a Beautiful Wella hair day!

If my hair has no coloring on it what will it do to my hair

This is a great question for us at Wella to answer for you. Wella Professionals Color Fresh Mask is a zero-damage color-depositing mask to refresh your salon color or you can use on virgin uncolored hair. The temporary color fades gradually and the rich care ingredients in the formula leave the hair feeling smooth and moisturized. Color results can vary depending on the mask used and the base level and porosity of the hair – the lighter the hair the brighter the color. I hope this answered your question today. If you would like a free consultation from our Licensed Stylist's to assist you with your specific and unique hair please give us a call at 1-800-935-5273. With more information we would be able to better answer your question. Have a Beautiful Wella Hair Day!

Does the Hair need to be wet? Or completely towel dried?

It’s supposed to be clean and towel dried. I haven’t tried it on dry hair but I have done color deposits conditioner on dry hair and it’s been fine.

Can it be used as a root touch up product?

Thank you for reaching out to us at Wella Professionals with this product question today. Yes, you can use our Wella Professionals Color Fresh Mask as a root touch up for temporary hair color to refresh your hair in between salon visits. Have a Beautiful Wella Hair Day!

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💜 Refresh your vibe in 10 minutes—because your hair deserves a lilac glow-up!

PERFECT PAIRING - Maximize color longevity by pairing with Wella Invigo Brilliance Shampoo and Conditioner.
NOURISHING AVOCADO OIL - Deeply conditions and softens hair, leaving it silky smooth and touchably soft.
ZERO DAMAGE ALL SHINE - Protect your hair’s health with a formula designed to enhance shine without any damage.
SALON GRADE COLOR BOOST - Instantly refresh your lilac tones with a vibrant, temporary gloss that fades naturally.
CLEAN CONSCIOUS BEAUTY - Free from silicones and animal-derived ingredients for guilt-free glam.

Wella Professionals Color Fresh Mask Lilac Frost is a 5 oz. temporary color-depositing treatment that refreshes blonde hair with vibrant lilac tones in just 10 minutes. Enriched with avocado oil and free from silicones and animal-derived ingredients, it nourishes hair while enhancing shine without causing damage. Designed for weekly at-home use, it works best when paired with Wella Invigo Brilliance Shampoo and Conditioner to protect and prolong color vibrancy.

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.