D&AD. The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising (Bibliotheca Universalis)

Galvanising and more of a how-to book than overt how-to books. The advice feels ever-so-samey after a while but this is the tiniest of quibbles. Most of it is gold and a joy to read. Massively recommended for budding and established copywriters but, seriously, I would recommend this to *anyone* who writes *anything*. It'll improve your texting, emailing, feature writing or PhD thesis. Would also look good decorating any room.

My name is Davey Winder and I'm a Taschen addict.Even allowing for that, though, this really is a super-interesting book on what you might ordinarily perceive as something of a dull subject.

For providing inspiration and sparking creative headlines, there are very few reference books that cut the mustard - but this one stands out. A great tool in our writing ability arsenal.

Unmissable reading for anyone in advertising writing 👍

It gives you a mountain of ideas on how to approach any blank page problem you have. Well worth it.

Too small to read.

Todo llego en tiempo y forma y en excelentes condiciones

As an aspiring copywriter coming out of college, I bought this book as a way to help me learn the art of copywriting so I would be confident when applying for jobs. It did not disappoint! The book features so many fantastic copywriters and their ways of coming up with a fantastic ad. I learned so much from this book. I recommend this to any college student or beginning copywriter wanting to perfect their craft.

I don't have issue with the content but with the condition it came in.

Livro excelente, em capa dura e impresso em papel de alta qualidade. É daqueles que dá dó de rabiscar, mas são tantos conselhos valiosos que fica difícil se segurar.Os exemplos selecionados são um deleite de ler e de admirar, uma fonte fantástica de inspiração.Recomendo a todos que trabalham com publicidade.Não é livro pra ficar na mesa da sala, para os outros ler: é livro pra ficar na mesa de trabalho, para folhear e consultar a todo instante.

Boek licht enkele van de grote coprywriters uit. Maar geeft weinig inspiratie mee om in toepassing te gebruiken. Leest wel tof.