True SonsHair Dye Foam for Men - Natural Look -Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Medium Brown)

I'd looked off & on for years to find RED beard dye, to no avail.Very happy to have discovered True Sons. Now my mustache/beard is back to my original color.Easy to apply, lasts reasonably wrong. Expensive, though!

After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed.I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.)I had hoped they would offer a money back guarantee, but alas - they do not.So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

The directions clearly state shake well. Shake it some more before you use it. It's easy to apply for the head. I liked the booster which is included. The results, brown/black color. It's more black than brown. It's not a bad color, but I would have liked more brown in it.Tip #1: Use a color blocker before applying the color. This will stop facial/scap staining. Solution to a lot of issues.Tip #2: Beard guys get you a color application brush and mix the product in the bowl then apply a little at a time. (less stain problems). I mix mine 60 dye/40 booster.After washing, if you aren't applying a good brand of conditioner to lock in the color, you are not going to have lengthy results. I double condition, then apply a leave in conditioner after the first few days. Also helps hair look healthy and more natural.It's easy to follow directions. If you want Salon perfect coloring, go to a salon. For a touch up to reduce or remove gray, this product will get the job done.I read several of the lower grand reviews, and skill level and proper tools when applying hair color is critical for best results..

I am using True Sons for beard only (NOT HEAD HAIR). I am really happy how this product works for my beard. No side affects at all. Achieve a salt and pepper look on the darker side in 5 minutes top. The longer you leave over 5 minutes the darker it gets. Lasts several days without fading. The tube will last a couple of months because only use a dab or 2 with a small beard brush giving me great results. I believe most complaints are a result of the high cost and not the product itself.

1) It doesn't colour the hair. The hair is still white after two 12 min applications.2) It coloured the skin instead and the colour didn't come off with wipes/soap/moisturizer. Now I have black patches of colour on my face.3) I used it after the patch test and still ended up getting mild burns on my face.(though to be fair the guide does mention this may happen)4) Foam was already oxidized a bit. Came out brown and runny.All in all its a terrible product. Doesn't cover greys, hard to get off the skin and is harsh on the skin.

About a quarter century ago, Consumer Reports evaluated all the then-available hair & beard dyes marketed to men and concluded that such products are inferior, massively more expensive, and succeed in the marketplace by exploiting men's insecurity at being seen in drug store checkout lines with "women's cosmetics" or being seen pulling such items off the shelf. Since then, I've used Clairol Root Touch-Up for my beard (10mins every 5-7 days) and L'Oreal Preference or L'Oreal Excellence (both 30 mins) or, more recently, Clairol Perfect 10 (10 mins). I get two applications for my beard from each $7-8 purchase of Clairol Root Touch-UP, and 1-3 applications (depending on how long my hair has grown) from each of the others. All these products eliminated all traces of gray and all functioned as "multi-use" kits if you that's what you want them to be (all they lack is explicit instructions on mixing small quantities, but this isn't difficult to calculate!).@ ~$40 for one purchase, I'll be lucky if I get 4 applications (but for both hair and beard) from True Sons which, counter-intuitively did a good job on coverage of my beard but barely made a dent on my hair, leaving the area needing coverage -1/2" at the roots- untouched and as gray as ever. This was even after a 2nd application for which I doubled the recommended "leave on" time to 10 mins and used 1 1/2 times the recommended amount of "booster".Conclusions? For my hair, True Sons simply did not work as claimed, despite two attempts. So, even it it weren't way more expensive than products marketed towards women, I wouldn't purchase this again.For my beard, True Sons worked well but is significantly more expensive than what I've used for 25 years (Clairol Root Touch-Up) but it has one advantage: It ingredients are much less harsh on the skin than is my go-to dye. I may try this again for my beard ....