True SonsHair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black)

True Sons absolutely works. I read some reviews saying it doesn't work and that's bs, they obviously haven't applied it for long enough and yes the skin can turn darker but it comes off with soap, not a big deal. The drugstore dye is too dark and looks fake since all your hairs come out the same color. This dye leaves variation in your hair which is more realistic while darkening the lighter ones. Just leave it on for longer for a darker effect and be sure to scrub your skin underneath to get rid of the residue. It's definitely much easier to use and takes longer to work, but I leave it on for 13 min and it's perfect. You have to just experiment for the timing that's the right darkness for you. A more natural look is way more convincing than the fake dark dyed look!

After researching various types of hair dyes for head and beard, I settled on this brand. With much excitement I opened the package, read the directions, and followed them to the letter (cleaning skin prior to application, applying enough foam to the area to ensure areas were covered). Waited the additional 5 minutes for the beard area (as the instructions say you may need the extra 5 minutes beyond the first time 10-15 for this area.) I watched as the foam turned dark brown, and started to disintegrate as my beard started appearing. As it started appearing, it was still gray - I figured, maybe it started from the root up? I’m no Brad Mondo, but usually the roots turn quicker as they are closest to the skin adding extra heat to the process. The timer went off, I rinsed my face and looked in the mirror and nothing changed. Nada. Not one single hair. Additionally, it took some extra time to get the dye off my skin (which at first made it look like I had MORE gray!) But once it was all off and wiped away - I reinspected and to my utter disappointment, again, nothing changed.I figured - ok, let’s try this again. Rinse and repeat. Again, to my utter disappointment, and 30 minutes of dye time combined - nothing. Still gray. Not even minor coverage. Same as it was (especially from my sideburns down where most of my coverage is.)I had hoped they would offer a money back guarantee, but alas - they do not.So folks, when you are debating buying this and you see some of those negative reviews and you think “It’ll work for me.” Let me reassure you, it won’t. Save your time and money and get just for men.

I really like this product when it comes to ease of use, application, and the final result. The foam is simple to work with and the color sets in quickly without much mess. That said, the color range is where I’ve run into some issues.I’ve used the dark brown and lately felt it came out a little too dark for me, especially in the summer. So I tried the medium brown instead, hoping for a softer look, but I honestly could not tell the difference. I even tested both at the same time, one on each side, and they looked exactly the same.I just wish the shades were actually different enough to notice.

I'd looked off & on for years to find RED beard dye, to no avail.Very happy to have discovered True Sons. Now my mustache/beard is back to my original color.Easy to apply, lasts reasonably wrong. Expensive, though!

I read the reviews thoroughly before deciding to purchase the product. Some reviews were 5 star and some were 1 star. I thought due to the wide gap, it would be a gamble, but thought I would try none the less. Well, it turned out to be a bust. I ordered the color black. I don't have tons of white to cover, maybe 20%.The small bottle seemed as though it was not completely full and when the foam come out it appeared somewhat oxidized already. Meaning, they say the foam is supposed to be white and later start to turn color - when I dispensed the foam it was already a brown color (oxidized).I generously applied the foam as directed, left on for 20 min and it basically washed right out. Could barely tell that I colored at all. White hair was showing through after treatment. There was a mild odor and the fumes from the product were burning my eyes. Felt like I needed to put on safety goggles as the product was setting. After I rinsed, my eyes were still burning some. Also smelled faint odor during the night. Next day was fine, albeit the product was basically gone after the second rinse/shower in the morning though.I would highly RECOMMEND AGAINST purchasing this product. There is no ability to return. Waste of money.