China Through a Glass of Wine Paperback – July 19, 2016

Amazing read! You learn the ins and outs and all the dos and don'ts about the wine industry in China from someone who is knowledgeable and has first hand experience. It's a quick read thats packed with a ton of interesting information not only about wine but China's culture as well!

Bookworm Speaks!China: Through A Glass of Wineby Noel Shu****Acquired: Through Word Slinger Publicity in exchange for an honest reviewPaperback: 130 pagesPublisher: Cafe Con Leche Books (July 19, 2016)Language: English****The Story: Get ready for the world's first no-holds-barred journey through China's emerging wine culture. Following the tradition of great traveling sommeliers, Noel Shu guides us through the misty vineyards and crowded wineries of China. A delicate interplay unfolds: The PRC struggles with wine's infamous bourgeois reputation (read-million dollar wine collections seized anti-corruption crackdowns) even as the blossoming middle class gravitate toward all things Western. Cross-cultural examination, ethnography, travel book, and tasting guide, one thing is for certain, once you've seen China "through a glass of wine," you'll never see it the same again!The Review: When reading the summary of this book through the Word Slinger Email, Bookworm got really excited. Ever since Bookworm saw the movie Bottle Shock (good movie, you should check it out) he has become fascinated with wine and wine culture. Bookworm also likes Asian culture and when he saw this book, he wanted. It combined two favorite things and also told the story of an emerging market, which can be very dramatic.Unfortunately…while the bottle and label looked very fancy, what poured into the glass was something that succumbed to cork taint.This book reads like a cheap bottle of Pinot Grigio, dry, stinging, and without much flavor. When Bookworm read the summary, misty vineyards and crowded wineries, what was expected was a story! Something along the lines of the Coldest Winter by David Halberstam, non-fiction to be certain but something dramatic, something human. We would be taken on journey and meet people and uncover their stories and slowly discern the flavors in the wine as we roll them over our tongues.Bookworm is no wine snob and shouldn’t have let his expectations preform judgment but even on its own this book fails to engage on many levels. It reminded Bookworm of a math textbook (shudder). It is crammed with statistics and facts and frankly, a lot of boredom. This is a book about the Chinese Wine Industry, not Chinese Wine.It reads more like a manual on investment in wine than actually about wine which is what Bookworm expected. Like reading the fine print on the label than actually savoring the flavors. There are also several passages where the author delves into the new Chinese culture. Bookworm understands that this is done to provide context but at times it can feel unnecessary. The passages sometimes have little to do with wine, talking more about luxury cars and the growing middle class.The purely factual nature of much of this text with a lack of personality can be a turn off for some readers.If the purely factual nature of this text is a turn on though, this book may do it for some readers. The text is painstakingly researched with a concise bibliography, though some of the citations seem incomplete but that may have to do the fact that Bookworm’s edition was a review copy.It also introduces to a problem that many of us who enjoy wine are unaware off: counterfeit wine. It stands to reason that most people know that China, being the world’s factory, is a hub of counterfeited and bootleg goods. Bookworm did not know that even wine can be counterfeited which poses a serious problem, both to producers and consumers. What Bookworm did like though was how the author pointed out how some of these counterfeited vintages can actually hold up compared to legitimate wines. Some critics actually favored them. That is a unique approach taken to counterfeiting as the practice is almost universally considered a source for cheap, inferior, substandard goods. It is a particularly complex glass that requires a discerning palate.Unfortunately, the way it is presented is still very dry and while it may be refreshing change from the onslaught of statistics and citations, it still falls flat and cannot save the rest of the book.Final Verdict: If you are interested in Chinese Wine from an investment standpoint than this book is of the right vintage. If one is looking for something a bit more personal this may not be the bottle for you. Be ready though for a very factual enriching but not very flavorful vintage.Two Wine Bottles out of Five(Bookworm loved writing the wine puns though)thecultureworm.blogspot.com

This 130-page book grabbed my attention with the idea of the pleasure of wine espoused with an adventure into a somewhat mystical ancient culture. China Though a Glass of Wine is actually an insightful picture of current day China relating to the world while striving to maintain the Maoist culture. Personal life, politics, commerce and wine blend in the telling of how a malleable Western mind could succeed in the Chinese society and market.Shu describes the history of wine making in China, including the influences and investments from prestigious wine makers in France and Italy. Shu gives background information to how the Chinese reason and try to succeed in commercialism while impacted by government control. He also gives quite thorough insight for companies coming from outside China to understand how to succeed in the Chinese market.If you are a wine enthusiast, interested in doing business in China or simply love to learn about cultures in the world, you could thoroughly enjoy this book.

Riveting book with detailed accounts and facts about the wine industry in China, how it's transforming into a global market sector, and much more. It also touches on interesting tidbits about Chinese history and business culture. Most fascinating was the picture Noel painted regarding China's economic and political future. This book is hard to put down, reads quickly, and is very unique in it's subject matter. . Highly recommend.

After going on this journey with Noel and reading this book, the Chinese wine culture seems so rich and fascinating that I may have to plan a trip there myself to check it out. Very well written, informative and fun to read.

I have never been to China but now I would like to visit this unique place. This book was very informative. Noel Shu takes you on a learning journey. The information that was given helped me understand the Chinese culture a little better as well as China's emerging wine culture.