From the Author Doug Palladini is vice president, general manager, at Vans. He has been a leader in action-sports media for more than two decades. Palladini was the founding editor of Snowboarder magazine and later served as group publisher for EMAP Peterson’s Snowboarder, Surfer, Skateboarder, Powder, Bike, Box, and Gravity magazines. From 1999 to 2001, he served as chief operating officer at Swell.com. Brandweek named Palladini Marketer of the Year in 2006. About the Author Doug Palladini is vice president, general manager, at Vans. He has been a leader in action-sports media for more than two decades. Palladini was the founding editor of Snowboarder magazine and later served as group publisher for EMAP Petersons Snowboarder, Surfer, Skateboarder, Powder, Bike, Box, and Gravity magazines. From 1999 to 2001, he served as chief operating officer at Swell.com. Brandweek named Palladini Marketer of the Year in 2006.
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