Clairol ProfessionalPure White 30 Volume Hair Developers for Lightening & Gray Coverage

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.

Worked great

I bought this product because I was tired of buying the small boxes in the store that seem to have less than less product in it. I bought this along with the tub of lightning powder. It’s easy to mix. It’s very thick and creamy. I feel this is a great product. The directions on the bottle are easy to follow. I do recommend wearing gloves when you use this product. The smell is moderate and not overbearing. I’ve gotten this product on my skin and it does not burn me. I have used this product on my scalp as well as just on my hair. Buy the right lightning volume. It does lighten my hair quite a bit. Along with the lightning powder that I buy. Definitely a quality product. I will buy it again.

I’ve been using Clairol Professional Pure White 30 Volume Crème Developer for my at-home hair coloring sessions, and it never disappoints. The creamy consistency mixes well with my chosen lighteners, making application smooth and even. It provides excellent lift, taking my naturally dark brown hair to a light blonde shade without excessive damage. Additionally, it offers superior gray coverage, leaving my hair looking vibrant and youthful. The product is stabilized for three years, so I can stock up without worrying about it going bad. Highly recommend for both professionals and DIY enthusiasts!

I've been using the Clairol Professional Pure White Hair Developers for lightening and gray coverage, and I'm impressed! This developer is strong and effective, delivering consistent results.The 10-volume formula is perfect for gentle lifting, while the 20-volume formula provides more dramatic results. I've achieved beautiful, natural-looking highlights and lowlights with ease.My only reason for not giving it a full 5 stars is that it can be a bit harsh on hair if not used carefully. Be sure to follow instructions and perform strand tests to avoid over-processing.Overall, I highly recommend this developer to fellow professionals and at-home colorists looking for reliable, professional-grade results. Four stars!

Great product! I love it! And the prices is awesome!

Stick with lady clairol.

Clairol Professional Pure White 30 Volume Developer is a must-have for anyone who needs reliable, consistent results when lightening or coloring hair. It mixes easily with bleach or color, and it doesn’t have a strong, overwhelming smell, which is a big plus.