Influence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life Hardcover – May 4, 2021

I had a copy of this long ago, but lost it. Hence the new purchase. I wanted to re-read it. The author does a fantastic job of outlining the "click whirr" subconcious things people have in them, and how folks might try to take advantage of them. While the book is sort of geared towards sales and marketing folks that are trying to figure out what makes people "tick" in order to subconciously drive a sale or something, the author writes the book in a way to make it accessible to folks who just want to know these things and be aware of how they can be used against them by others. Once you read this book, you start listening and watching people interact with you differently. You start to pickup on the cues they use to try to get one of your subconcious "click whirr" autonomous functions to trigger. And, then, b/c you notice it, you can counteract it by conciously deciding to not go along with it when you might have subconciously done so in the past without this knowledge. I worked in marketing/sales analytics for almost a decade, and that's when I first read this book. And, I was able to see through all the marketing / sales pitches and what-not after doing so. It helped me realize I was dealing with predatory sales people, and walk away from awful deals they were trying to push me into. It helps you understand how they might prey upon you, so you have better awareness and defense to it. It's a fascinating book from a psychology and sociology aspect, but also a very useful and functional "training manual" to prep you to see beyond the sales pitches and protect yourself.

The book was amazing, it kept me interested throughout and wasn’t a boring book that made it hard to read and was uninteresting, although its a relatively long book, i loved every page of it and it gave me new useful insights and concepts .

I really enjoyed reading this book and learnt much about human behavior and how to deal with it. I would consider this book the best I have read on behavioral psychology as it is full of examples and references across a vast expanse relating to ethnic, social, and historical facts. Much research has gone into writing this book and a must read.

This i really a fantastic book. I came across it by way of another book I was reading. There's great information on to influence as well as how we've all been influenced. There are all kinds of examples provided in the book, those from history as well as from the author's personal life experiences. My only issue with this book is there is lot of information and sometimes the chapters seem to drag on. Hence why I only gave 4 stars. I wish Amazon would implement the 1/2 star concept in it's customer review feature. In all honesty, the book deserves 4 1/2 stars. But overall, a must have for your library.

As a Cialdini Certified Practitioner, I thought I knew all the tricks up Dr. Robert Cialdini's sleeve. But this new and expanded edition of "Influence" is like watching a master magician reveal even more secrets behind their illusions – only in this case, the magic is the science of persuasion, and we're all unwitting participants in the show.Cialdini doesn't just pull back the curtain on human behavior; he installs floor-to-ceiling windows, floods the room with light, and hands you a high-powered telescope. This book is the Rosetta Stone of influence, decoding the hieroglyphics of human decision-making with the precision of a cryptographer and the flair of a bestselling novelist.Warning: Reading this book may cause sudden outbursts of "Aha!" moments in public places. Side effects include an inability to watch commercials without analyzing them, a newfound skepticism towards salespeople, and the eerie sense that you can read minds (spoiler: you can't, but it'll feel like you can).Cialdini has essentially written the genome sequence of persuasion, mapping out the DNA of influence with such clarity that you'll wonder if he's been secretly recording your thoughts. It's like he's invented X-ray specs for human behavior, allowing you to see the skeletal structure of every sales pitch, marketing campaign, and social interaction.For the uninitiated, this book is a crash course in human psychology. For a Cialdini Certified Coach like myself, it's like receiving an advanced degree in the subject, complete with a treasure trove of new insights and strategies."Influence" doesn't just change how you see the world; it rewires your brain to notice the subtle strings of persuasion being pulled all around you. It's not just a book – it's a superpower in paperback form. Read it, and prepare to navigate the world of human interaction like Neo navigates the Matrix. Just remember: with great influence comes great responsibility. Use your newfound powers wisely!

This book truly blew my mind. The most interesting parts revealed the types of influence I’ve been bombarded with my entire life without realizing it. The initial awareness was unsettling—not because of the book itself, but because of how pervasive these tactics are. Once I moved past the shock and discomfort, I was completely captivated. Now, I see these tactics everywhere and often point them out to my family.As someone in sales, I initially bought this book hoping to improve my strategy. Instead, I found many of the methods to be largely unethical, and I no longer want to apply them knowingly to my career. I’ve come to accept that these tactics are part of the human experience, but I now pause to consider: Is this appropriate or manipulative? Thanks to this book, I feel like a better person—more aware of how culture constantly tries to influence me and more mindful of my own tendencies.It’s a very academic read, which might be challenging for some, but it’s also one of the most interesting books I’ve ever read.