Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?

It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?

I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again. For best results with any home hair color: First, wash and deep condition your hair a couple of days prior to coloring. Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair. After coloring wash your hair only in cool to lukewarm water. Don’t use hot water! Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color. Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?

I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde. I still really miss my auburn color!

What kind of developer does this come with? 20, 30, 40?

hi! ex-cosmo here🤗 this was taken from the listed ingredients. "L'OREAL PARIS 20 VOLUME RETAIL DEVELOPER INGREDIENTS" so 20 vol, as is most box dyes unless they are specified as ultra/high lift. a normal high lift kit is 30 vol., bc 40 is way too damaging, in no capacity is it allowed to touch the scalp! & leads to chemical burns. also keep in mind that color doesnt lighten color. so if your hair is darker than this color treated or not, dont expect it to lighten to this color. you will have to bleach it first.

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🌌 Illuminate your style with Starry Night brilliance!

FADE DEFYING FORMULA - Enjoy vibrant, long-lasting color that resists fading and keeps your look fresh for weeks.
SALON QUALITY AT HOME - Professional-grade permanent hair color that delivers bold, multi-tonal results without the appointment.
CONDITION COLOR IN ONE - Feria’s conditioning formula seals and smooths hair, locking in color while leaving strands soft and manageable.
PALETTE OF POSSIBILITIES - Choose from over 50 edgy, trend-inspired shades including the striking Starry Night Bright Black—no salon needed.
SHIMMER THAT TURNS HEADS - Experience multi-dimensional shine with Feria’s signature Power Shimmer technology for a luminous, fashion-forward finish.

L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 21 Starry Night (Bright Black) offers a salon-quality, long-lasting permanent dye with a unique shimmer effect. Featuring over 50 bold shades inspired by cutting-edge fashion, this kit includes a conditioning formula that seals color and smooths hair for a radiant, multi-tonal finish—all from the comfort of home.

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