Bio-Groom Super Whitening Dog Shampoo – Whitening Pet Shampoo, Dog Bathing Supplies, Puppy Wash, Dog Grooming Supplies, Cruelty-Free – 1 Gallon

My white Border Collie’s coat had started turning yellow, so I did some research and chose this shampoo. It works really well! His fur looks much cleaner and brighter now, and it smells amazing. It rinses out easily and doesn’t irritate his skin. Very happy with this choice — will definitely repurchase.

This shampoo is great. Leaves dogs coat bright white and smells great.

I love this product have been using it for many years. It brightens a white coat and the fragrance is delicious.

Great shampoo helps whitening my dogs

Tbh I can’t tell if the whitening is working on my white maltipoo but have I noticed he stays fresher longer. With his previous Burt’s shampoo he got clean and bright but within two weeks he’d smell unfresh doggylike. With this the scent is rather strong and artificial but has a quality that’s like drinking mint tea and your mouth feels fresh, but it’s your dog, if that makes sense. Easily go 3 weeks without another bath, which for these toy breeds is a good chunk of time. PS have not noticed any whitening of bottom of his paws

Another shampoo i finally found worthy of paying for and keep buying. I have an off white colored golden doodle who loves playing and getting in trouble with his crazy, high energy border collie/mix - sister and end up going from off white to dark brown... pretty quick! This shampoo truly helps keeping his coat looking healthy, shiny and bright. Will definitely keep buying it this product.

I have Samoyeds and this is the best shampoo to keep their coats bright white! Have been using this for years

Great shampoo gets my dog sparkly white and so soft. He is a 1 yr old Malshi.