Charcoal Toothpaste - Fluoride-Free, Natural Whitening with Coconut Shell Powder - Black Toothpaste Gentle Effective, 3.52oz

I read several reviews before I bought this product. So, I thought I would go through it by the things that were pointed out in other reviews: 1. The taste - It has a slight bitter taste and it's a little gritty, but they try to help that by giving it some mint flavoring. You definitely don't want to swallow this, but you shouldn't be swallowing toothpaste anyway, right? 2. Sensitive teeth - I have sensitive teeth and they have not been bothered by this toothpaste, however, my gums were the first few days I used it. 3. Effectiveness - My husband and I have been using this product for 10 days now. Our teeth are noticeably whiter. We did notice a change after the first couple brushes, but not like some people are claiming. We are both older and our teeth have yellowed and they are gradually whitening. I still look at my teeth and see that they are still yellow, but I think after a month or two of using this product, I will see them being more white than yellow. 4. Bad breath - I don't have halitosis, but everyone gets a little foul breath from time to time. This product really does reduces bad breath. It doesn't just mask it with mint like other toothpastes, IT'S GONE. That is a really nice side benefit, considering I bought it to whiten my teeth. I have and will continue to recommend this product. I think it is a much better option than the bleaching trays that make your teeth look patchy and damaged. This seems a safe, natural alternative and one thing I didn't see anything else mention in any of their review, it makes you teeth super soft, almost like you've just come from a dental cleaning. I will be interested to see what my dentist says about my tarter levels on my next cleaning visit. My teeth feel polished after every brushing. I will buy it again.

This is my first experience with charcoal toothpaste so I was really sure what to expect. It certainly did not sound as though it would taste good. That was probably my biggest concern.I've just finished up the entire tube, and I couldn't have been more wrong. I know there are some mixed reviews regarding the taste...but I actually LOVE the taste. Nearly all toothpaste (mint flavored) burns my mouth for some reason. However, this just tastes "clean" to me. Without the residual mint flavor. I seriously love it. My teeth feel like I've just left the dentist's office, every time I brush. Regular toothpaste always seems to linger, even if i rinse, I feel as though there is a film still in my mouth. However, I do not feel this way with this product...at all. I failed to take before pics, but my teeth are *definitely* a couple shades whiter since using this one tube.Now the cons...It is a little pricey...would love to see it on a "subscribe and save" plan, or be able to buy in bulk. I am a customer for life...so...help me out seller? Please?Also...regarding staining your sink...if you rinse the sink out after you are finished, you will not have a problem, at all. However, if you fail to rinse it completely, when it dries and kind of dries solidly, And looks kind of disgusting.Buy this toothpaste...and if you are looking for an amazing manual toothbrush...I can recommend one of those, too. Colgate Slim Soft Charcoal Toothbrush (Pack of 3) Ultra Soft . Thinnest, softest bristles I've ever seen on a toothbrush. They actually get up under your gum line, and in all honesty probably clean better than my electric toothbrush.Anyhow, I love this combo of items soo much, I even purchased them for my parents. And my sister. And my boyfriend. I suspect my excitement probably scared them.

Giving it a 3 mostly because I'm super disappointed that I havent seen any whitening action out of it. I've been using this toothpaste for over a month now. I have taken progress pics each week and honestly when I mix them up I cant tell which week is which. Overall though, I quite like it. The taste is funky at first but after a couple of uses, I actually started to enjoy it. And it does make my mouth feel very clean and my teeth very smooth. I have sensitive gums and this toothpaste doesn't bother them at all. My favorite part is the complete banishing of morning breath after using this. Like, no trace left. I will continue to use this tube until its gone in hopes of seeing any improvement in the color of my teeth. Fingers crossed!

I'm really torn on how many stars to give this because on one hand, this stuff literally looks and tastes lie $#^&. On the other, it works amazingly well. I've used it twice so far, last night and this morning. Full disclaimer, the first time I used it I was so thoroughly disgusted by the look and the taste and the feel of it in my mouth that I threw up right there in the sink. I really don't think I can stress enough how gross this stuff is. Especially when we're used to toothpaste having a little different consistency and not smelling and tasting like something you would normally scoop out of the litter box after your cat got into the ice cream.That being said, this morning was a little easier. I think I was more prepared and my expectations were better set. I didn't throw up! It was still disgusting and I did gag a little but got through it much better. I did notice that my brush was stained a bit so that's kind of gross.But onto the upside. This stuff works really well. Despite the grossness, my teeth feel cleaner than they have after brushing with any other paste. And it oddly leaves a very clean taste and feel in my mouth afterwards. So, you can understand my dilemma on rating it. But I will continue to use it in the hopes that I will get more and more used to it.Oh, keep those clorox wipes handy too because it will make a mess in your sink.