PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer - Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone

I would like to start with everyone has diff skin, so take any skin care or make up review with a grain of salt. Testing makeup for women can even depend on where you are cyclically. Makeup is only as good as your skin care routine because that it your real foundation.For me this is the exact coverage and natural feel I have searched for for 20 years. It goes on thick so at first I was concerned but then it just melted into my skin and become one. I did use primer and the loose sett in g powder. No retouch required; lasted from morning until bedtime. In late 30s with sensitive hormonally imbalanced skin.

This is the real deal! You can use it as a concealer or a foundation, if you start running low you can use the concealer tip on the cap and keep using the makeup. Great coverage, natural finish. I used DG6

I used to buy Armani foundation, which was almost twice the price and full of chemicals. I’m so glad to have found PUR! It’s just as good as Armani, if not better. And it’s clean! I love that you don’t have to use much for full coverage and it lasts all day without pooling, or sliding off your face.Completely converted !

I like this foundation but its a little to light for me so I mix it with one my other ones that are to dark and that works out.Seems to have good coverage which I love. I have smile lines and it does help with those, I do not have wrinkles so I cant help in that area. My skin type is normal but I am very oily in my chin area and it does well with that.I do wish it was not as thick, its a little heavy but not too much.

This is such a nice foundation--it melts into the skin really well, even seems to smooth out fine lines and wrinkles.

My favorite foundation by far. I am 47 and needs make up that will work with my skin. I been using for a few years and I love it will not change it

LOVE IT

I usually buy the tinted moisturizer (which i LOVE). They didnt have my color at the time, so I wanted to try this.I don't usually wear a lot of make up, so take this with a grain of salt. This foundation DOES make you look flawless. Like doll perfect (coming from someone with acne and redness). Perfect for the rare occasions I want to achieve that look. But for everyday wear? This is insanely heavy (even with trying different applications) and dries my skin out. I would choose the tinted moisturizer ANY DAY over this. But if it agrees with your skin or you want to try it, go for it. This one is going in my rainy day stash or rare occasion stash.