IT Cosmetics Superhero Mascara – Volumizing & Lengthening Black Mascara, Buildable Lash Volume, Collagen, Biotin, Peptides, Lifting & Curling Formula, Super Black Pigment, Suitable for Sensitive Eyes

First time using IT mascara. This pick was a winner--lengthens without smudges and easy to remove. I just became a fan.

I love this mascara! It gives my lashes amazing volume and length with just one coat. The black pigment is super bold, and it lasts all day without flaking. It can get a little clumpy if you layer too much, but it's still my absolute favorite!

I have sensitive eyes and have been trying different mascaras for 4 years. Finally, I've found a mascara that doesn't irritate my eyes. It makes my lashes look full and isn't clumpy at all. Easy to apply too! I'm finally happy with a mascara and will continue to purchase moving forward.

This mascara is truly remarkable! As someone with sensitive eyes, I've struggled to find a product that doesn't cause irritation, but this one exceeds my expectations. It glides on smoothly, enhances my lashes beautifully, and provides impressive volume without any discomfort. I'm thrilled with how well it works, leaving my lashes looking healthy and vibrant without any annoying irritation.

I love this mascara! It enhances my lashes beautifully without looking overdone. It gives just the right amount of definition and volume for a natural, everyday look. Best of all, it stays in place all day—no smudging or flaking. A new favorite in my makeup bag!

Great mascara, separates lashes, easy to apply

I don't wear false lashes or have extensions, so I wear mascara every single day. I saw this on TikTok and bought it on a Prime deal day to try it out for cheaper than full price in case I didn't like it. It didn't blow me away, but I liked it enough. I didn't like it enough to pay full price so I waited until it was on sale again and bought multiple tubes. After going through those, I won't repurchase. It flakes by the end of the day, and the tube dries out so fast to the point I can't use it anymore, and I know there is still plenty of product left. I can tell when it's starting to dry up because the formula starts to get clumpy. I feel like I've given it a fair shot, and I don't understand the hype. I would expect better from a "high end" brand.

People ask me if I have fake eyelashes when I wear this. I honestly don't see much of a difference between this and my fake eyelashes. It makes your natural long, voluminous but natural. It lasts all day and doesn't budge, even in the pool or after crying! It's truly my favorite -- I give it away in gift baskets for friends and family. And the package is thick and quality.