The best ideas happen over beer. And the very best ideas involve beer itself. Behold: Beard Supply's new I.P.A.-inspired beard oil. Taking queues from Lakewood Brewing's new I.P.A. Hopochondria, I.P.A. uses pure hop essential oil to create a complex blend of hoppiness, grassiness, fruityness and citrusyness with a subtle pine undertone. Don't worry, you won't smell like you've been drinking. But thanks to the euphoria these scents induce, you will feel like it.
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