















💜 Elevate your blonde game—shine bright, stay bold, and never blend in!
Bold Uniq Purple Conditioner is a paraben and sulfate-free, vegan formula enriched with intense violet pigments to neutralize unwanted yellow and brassy tones in blonde, platinum, and gray hair. Infused with natural oils, it deeply hydrates, repairs split ends, reduces frizz, and leaves hair silky and radiant. PETA-approved and packaged in recycled plastic, it offers a salon-quality finish while supporting sustainable beauty choices.


| ASIN | B07STJ6DRT |
| Best Sellers Rank | #13,053 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #442 in Shampoo & Conditioner Sets |
| Customer Reviews | 4.3 4.3 out of 5 stars (44,346) |
| Is Discontinued By Manufacturer | No |
| Item model number | purple conditioner |
| Manufacturer | Bold Uniq |
| Product Dimensions | 11.81 x 5.91 x 3.94 inches; 10.58 ounces |
L**E
INTENSE purple hair shampoo! My go-to for quick removal of brassy tones
I have a high ombre that goes from dark brown at the roots to platinum blond at the tips. I ended up buying this Bold Uniq Purple Shampoo because of the raving reviews and I absolutely agree with them! First, this is a pretty high price for a shampoo in a relatively small bottle, HOWEVER, I would never use this as a daily shampoo unless you want purple hair. I use this as a hair mask/shampoo no more than once a week and I use a different/less intense purple shampoo for the other days. Since I don't use this daily, it lasts a LONG time so the price is worth it. The shampoo is a VERY deep/dark pigmented purple color. If you leave it in too long or use it too often, you will end up with purple hair so use it only occasionally if you're just trying to remove brass from blond. It does work as a shampoo for cleaning hair, but it is a bit harsh and makes my hair stripped/dry so I lather A LOT of conditioner afterwards to keep my hair smooth and soft. It has a nice light almost floral scent to it. If you are looking for a strong purple hair mask to remove brassy tones from blond hair quickly, I HIGHLY recommend this one. With just one application, I see a NOTICEABLE improvement in my brassy tones. I have purchased this stuff multiple times now and it's a staple in my haircare routine. Hope this helps!
S**I
Great purple shampoo
Love this trio. My hair is no longer brassy
J**V
Simply put, Excellent...
Ok so, the preface: Writing this review after 2 uses. I read dozens of reviews before buying this product. The cons I read were either 1) it didn't work or 2) it was extremely drying. I have to wonder if for 1) did you follow the directions properly and/or how light was your blonde hair to begin with? and for 2) again, did you follow the directions and what kind of hair type did you have to begin with: Is it really fine hair? Was it already damaged? How often do you wash your hair? Is it daily? So a little about me... I'm not a hair stylist but have enough family members who are to know how to be hair literate lol. I recently highlighted my hair with a cap and Wella bleach with 20 developer. Done this plenty of times in the past with great success but didn't leave the bleach in long enough so my hair had more brass than I normally like even with using a Wella toner (light ash blonde) immediately after. My hair type is medium-fine but lots of it, naturally frizzy with some wave, and is not damaged. After styling (I always use a leave-in styling conditioner prior to applying heat) my hair looks lovely. I also wash my hair every 2-3 days. With that said... here's what I've done thus far with this product. 1ST USE: left on for 3 minutes per the instructions on the bottle. Since many of the reviews commented on drying, I immediately followed it up with a 15 minute Olaplex treatment (#3 bottle). I HIGHLY recommend investing in Olaplex for restoring health back into processed hair. It's excellent. Anyway, after first use the shampoo definitely toned down the yellow/brass from my hair but not substantially. It was MINIMAL. Even I couldn't notice it at first but after styling I could definitely see a difference that left me eager and looking forward to trying it a 2nd time but leaving it on for a longer duration. Side note: I would also recommend giving your hair a few days break before using this shampoo again just to be safe. While it did not dry out my hair at all, I also hadn't washed my hair for 3 days which left some natural oils on my hair to help protect it from whatever processing it was going to endure from the shampoo. 2ND USE: My 2nd time using this shampoo was 6 days after the 1st use. It had been 2 days since I washed my hair as well. I left it on for 6 minutes this time and definitely saw a much more substantial change in my hair this go around. It toned down the brass really nicely. Some areas more than others but no worries as I like dimension. Once again, I followed up the shampoo with a 15 minute #3 Olaplex treatment. Styled my hair as usual after and still really couldn't notice any drying/damage. Perhaps because I restored health back into my hair after utilizing Olaplex? Dunno, but I'd rather be safe than sorry and will continue to follow this pattern regardless :) I plan on using this a 3rd time in about a week or 2 as I'm already very happy with the color of my hair. I will probably leave it on another 6 minutes the 3rd time just to keep the color as is. It's really important to keep in mind that this shampoo is not a LIGHTENER. Perhaps many of the individuals leaving negative reviews have different expectations than what TONING is about. A toner is not a bleach. It's a way of neutralizing a color from the opposite end of the color spectrum. Only bleach will lift color. COLOR WILL ONLY DEPOSIT COLOR. Thus, that's why depending on how lifted your hair is to begin with some people will walk away with a purple tint on their hair because the purple shampoo color deposited into the follicle. Boom, science. With all of this said here are my recommendations for using this product! 1) Use it after not washing your hair for 2-3 days to allow some natural oils to become a healthy barrier from whatever processing this shampoo will do to your follicle 2) Immediately follow it up with a leave in conditioner that works well with your hair type. I recommend Olaplex. 3) DON'T use this daily. This is definitely not a daily-use shampoo. It's meant to be used sporadically so anyone complaining about the price tag for such a small bottle is not thinking of the full picture here. 4) Follow the directions the first time around and don't leave it on for longer than 3 minutes. Slightly bump up the duration every time thereafter at your discretion or until you find a duration that works well for you. Wish I had taken before and after pics but you're going to have to trust me on the above and give it a shot yourself!!
L**N
Bye Bye Brassy Tones
Absolutely helps to get rid of my brassy tones, smells clean and my hair is shiny, however, make sure you don’t keep the shampoo on your hair too long, it will start to turn your hair a purple shade (which you can shampoo this out with regular shampoo a few times). Plus always wear gloves because this shampoo will stain your hands for a little bit. It’ll wash away eventually but just a heads-up. Other than that, love this combo!
P**S
life saver if u bleach on dark hair its a must have just in case!
works extremely well i ended up loving it so much I put it on the rest of my hair and let it stay on in a towel for an hour and sometimes i would go to sleep with it in and rinse it the next morning if it was too silver or purple id just use a stronger shampoo thats anti chlorine or just wash it a few times in a row and it woulf look great after. Im really grateful this stuff saved my butt a ton of times as a personal experimenter and cosmetology student that hated it. i finally know what im doing now and wont be needing this again anymore i pray! i just recently stopped using bleach completely and just use color now! comes out great the first time the roots are colored and look good and its blonde enough yay! no bleach for me thank Goddess and the Lord!!! 🙏
F**.
It works but….
The shampoo works but the bottle leaks even standing up, not sure how that’s possible. The smell is strong and it will immediately stain everything. Wear gloves and rinse your shower well!
P**R
Das Produkt macht genau das was es verspricht. Der Gelbstich geht weg. Ich habe den Conditioner vielleicht 2 Minuten einziehen lassen und jetzt habe ich einen tollen silbernen Glanz. Sehr gut!!!!
C**A
Es impresionante el resultado que da, de verdad que me cuesta creerlo. Tanto que la primera vez que me lo puse acabé con el pelo lila (culpa mía, acostumbrada a otros productos que para que hagan algo más de efecto hay que dejarlos mas rato). Llevo el pelo decolorado con las raíz natural castaña. La decoloración no se consiguió matizar a blanco ni en la peluquería. Pues bien, después de haber usado el champú blond me y la mascatilla nutri color de revlon durante tiempo, así como champús morados de diferentes marcas (matrix, alcántara, y alguno más que ya ni recuerdo) con unos resultados que calificaría de aceptables, puedo afirmar que lo que hace este champú, acondicionador y mascarilla no tiene comparación. Tengo casi todo el pelo que está decolorado blanco, con alguna parte más rubio ceniza en las zonas donde la deco no subió tanto. De hecho, usarlos todos juntos si no tienes mucho amarillo es "peligroso", porque puedes terminar lila. Peeeero si te lo vuelves a lavar un par de veces de quita casi todo, y de hecho es el calcular la proporción de cada uno y su frecuencia donde supongo que está el lograr los resultados top que tiene pinta que con este producto se pueden lograr.
M**A
It is the best product for blonde hair, it remove the yellow/orange hair, plus it made my hair smooth and repair the damages .. Highly recommended
R**A
C’est le meilleur produit pour entretenir les cheveux blond ou les mèches !!! 👍🏼👍🏼👍🏼👍🏼 Je les ai toute essayé ! Celui là rend le cheveux doux et en plus ça devien pas bleu ou vert comme autres produits. Ça fait gri, ça enlève le jaune, c’est l’idéal pour moi ♥️♥️
K**R
Product working really great si far - love the result, but do be careful not to stain your fingernails. Gloves suggested
Trustpilot
2 weeks ago
2 weeks ago