What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade Defying Color And Shine System Level Permanent Dark Brown Natural Pack of 3 Multi

L’Oréal Paris L'Oreal Superior Preference Fade Defying Color And Shine System Level Permanent Dark Brown Natural Pack of 3 Multi

Product ID: 259699544

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Details

Colour
gray
Product benefits
Hair Coloring
Brand
L'Oreal Paris
Item form
Gel
Hair type
All

⏳Optimized fade-defying system

🎨Rich, luminous color

💧Care supreme conditioner locks in moisture

Description

🎯 Own your shade, defy the fade, shine like never before!

FADE DEFYING TECHNOLOGY - Advanced formula ensures your color resists fading, keeping your look fresh and bold.
GRAY COVERAGE PERFECTION - Seamlessly covers grays for a flawless, youthful finish every time.
SHINE BOOSTING CONDITIONING - Infused with a supreme conditioner that locks in moisture and enhances luminous shine.
VIBRANT LONG LASTING COLOR - Experience a rich, natural dark brown that stays vivid wash after wash.
PROFESSIONAL GRADE QUALITY AT HOME - Trusted L’Oréal Paris formula delivering salon-worthy results in the comfort of your own space.

L’Oréal Paris Superior Preference Dark Brown is a permanent hair color system designed with an optimized fade-defying formula that delivers rich, long-lasting color and superior gray coverage. Enhanced with a conditioning treatment, it locks in moisture and shine, ensuring vibrant, luminous hair that maintains its brilliance over time. Pack of 3 ensures you never run out of your signature shade.

Specifications

Item model number	071249253038-3a
Product Dimensions	15.24 x 15.24 x 25.4 cm; 272.16 g
ASIN	B001FB5MFG

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