System Developer Professional Hair Colour, Permanent Hair Dye infused with Keratin & Argan 100ml - 5.0 Light Brown

I purchased the 7.3 golden blonde to cover my natural mousy brown/partially greying roots, especially on the parting which was looking hideous!I mixed it at a rough ratio of 1 part cream to 1 part liquid peroxide 3% vol 10, you have to buy this separately.I started at my parting, brushing on the mix to about 2 inches down the hair, then I parted a section of my hair, about 1-2 inches to the side of that and did the same, working my way down to my ear. I didn't do the underneath parts as no one will be able to see this part and I want to leave the colour as natural as possible.I then left on for 50 minutes, then rinsed off and shampooed and conditioned.I'm amazingly pleased with the result, colour to match my hair, price and condition of my hair after dyeing. The grey coverage was okay. It has lightened the grey parts to a lighter blonde colour which suits the overall look anyway and at least it's not grey!The week before I did this, I balayaged sections of my hair with bleach to get that sun kissed look, hence the blonde parts in the pictures. Doing my roots didn't interfere with this at all as I didn't bleach the top part near my parting.I will touch up every 5ish weeks now to keep on top of the greys. And I never have to go to a hairdresser's again or pay salon prices. This cost me under a tenner.

Leaves hair shiny which no other colours have done for me. I used to use wella which i thought were good but expensive and itching scalp when colour is developing, with this 1 NO irritation and good price because larger size than most. Very pleased and will always purchase this from now on.

I have recently used this for the first time and unlike other box ash blonde colours this didn’t make my scalp burn or itch. My hair felt lovely and soft afterwards but because I have never used it before I only used less than half of the colour so it didn’t look as light as I would have liked. I will use more next time. I used it with a 20percent peroxide which lasts for a year after opening

My hair was a really light blonde just off white... I used this and its turned my hair GREEN!!!!!!! I'm absolutely devastated. 😭😭I used 7,11 INTENSE ASH BLONDE. Never again.

Ordered this as it seemed a good price and at 100ml double the size of the L’Oréal I usually buy.First problem was when I was mixing the colour it didn’t come out of the tube well, and the edges split leaving me with dye on my hands. It also seemed really grainy and dry. Didn’t mix well.Applied the colour and there was more than enough (mixed with 30 vol developer at 1:1) but thought it seemed darker than my usual colour.Have washed it off and it is so dark, and very red. No hint of the ‘golden’ or even ‘blonde’ part of the colour.

I didn't like the dye have a ammonia. But good deep colour. Mine hair looks quite dark. But I'm happy about the dye.

Liked all it works well would advise customers to buy. You get a lovely colour from the copper blonde i picked.

Work great, no horrible smells and didn’t leave my hair feeling dry