








✨ Transform your curls into sleek confidence 🔥
Keratin Hair Treatment Gold Label 120ml is a formaldehyde-free, professional-grade Brazilian blowout designed specifically for coarse, curly hair types 3c to 4c. Infused with a unique blend of nourishing oils, it withstands intense heat styling while locking in moisture and eliminating frizz. Ideal for at-home use, it delivers long-lasting, salon-quality straightening results that tame unruly hair and protect against humidity.



| ASIN | B085S5NJ96 |
| ASIN | B085S5NJ96 |
| Best Sellers Rank | 34,656 in Beauty ( See Top 100 in Beauty ) 1,261 in Shampoos (Beauty) |
| Brand | GOLD LABEL |
| Country of origin | USA |
| Customer Reviews | 3.8 3.8 out of 5 stars (480) |
| Customer reviews | 3.8 3.8 out of 5 stars (480) |
| Date First Available | 3 Jun. 2020 |
| Format | Cream |
| Manufacturer | KERATIN RESEARCH |
| Manufacturer | KERATIN RESEARCH |
| Manufacturer reference | GL-120 |
| Manufacturer reference | GL-120 |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Package Dimensions | 16.79 x 11.1 x 5.89 cm; 290 g |
| Package Weight | 0.29 Kilograms |
| Package dimensions | 16.8 x 11.1 x 5.9 centimetres |
| Scent | Argan |
| Special features | Formaldehydfreie |
| Speciality | Free from Formaldehyde |
| Specification met | Formaldehyde-Free |
| Volume | 120 Millilitres |
C**I
Great result,
I have 4b hair , decided to try this product based on the reviews, over 50% positive . Now here’s the key, I would say this product is for professional application, meaning: a hairdresser should apply it or at the very least a good wannabe hairdresser friend. My hair dresser read the instructions twice for good measure, and followed it to the letter, including removing excess product before drying, and opening windows for ventilation, when drying my hair, I found the smell not unpleasant no eye watering effects what so ever. Four and half hours later , The results are and remain astonishing literally transformed my unruly tangled hair , to a tame , smooth, want to run my fingers through it in disbelief, can’t believe it’s my hair. Now 5 days on, my hair is still poker straight and remains tangle free and soooo easy to manage. I have booked a WBD today, my first at a salon in 3 years. I am quite sure I wouldn’t have the patience or got the result if I’d attempted to do this myself, . My hair dresser is even thinking of buying some more for herself and a few clients. A well deserved 5 stars in my opinion..
C**N
This has changed my life
I have 3B hair and whilst the curls might look beautiful I have always found them such a pain to maintain and have always preferred straighter hair on myself (just personal preference). Before treatment I would blow dry, flat iron and then hope it wasn’t a hot day, a humid day or a rainy day. Well mostly I ended up having to wear my hair curly and restyling (which include rewetting,) my hair everyday. This is exhausting and not great when it’s cold in winter. The keratin treatment has given me pretty much straight hair that stays straight even on a hot day. I can pretty much just blow dry it. I’ll flat iron on the lowest heat but just to go over the hair and not in sections just the whole thing in about 30 seconds. That’s it (other than my fringe which takes a bit more time) The first time I did the keratin treatment with this product I only used half the bottle. Admittedly i had to do the treatment again two months later but for root regrowth. The rest of the hair didn’t require it so soon. If I do my fringe more regularly the rest of my hair can wait 3-4 months This product is easy to apply - just follow the instructions I’ve used relaxers in the past but they are harsh and it’s easy to end up with a kink. My hair is so healthy at this point especially after having had a nice cut. I plan to continue this treatment whilst growing my hair. I’m so happy I don’t have to wet my hair every day and I am frizz free. I don’t care about preserving my curls so I followed the instructions completely and my hair isn’t really curly now. I could maybe get to a wave. If you want to keep your curls and just have less volume and frizz - when you come to flat iron, don’t pass the iron over as many times as the instructions say and you’ll still have your curls. There’s some YouTube videos of people doing this which you may find useful. All in all this product is amazing and I will continue to purchase it.
S**E
HORRIFIC
AVOID!!!!!! THIS PRODUCT HAS RUINED MY HEALTHY LONG HAIR!!!!! I don't know what you have sent me but my whole hair looks and feels like i have bleached it with a strong peroxide!!!! I am experienced in these treatments amd never once had this experience
M**N
Works really well but beware
I have 4c hair and it worked really well. My hair was felt healthy and smooth after treatment however, if you have coloured your hair in the preceding 2 weeks, the discolouration is extreme. My hair had been dyed black/brown and my hair turned ginger - bright ginger. I had to dye it with henna thereafter. I would recommend only using this if you have virgin uncoloured hair
C**L
Excellent Results on 3C Hair!
I believe my hair is type 3C, and this treatment gave me exactly the results I was hoping for. It took some time, but it was worth it! After completing all the steps, I was able to blow-dry my hair in just 3 minutes. It came out smooth, soft, and much easier to straighten than before. We applied the product using a brush, then massaged it in with our hands. The product itself is easy to apply, but I’d recommend being cautious during the flat ironing stage—the fumes are very strong and there was noticeable smoke when the iron hit the keratin. Make sure you’re in a well-ventilated space—I was near a window, thankfully. I did 8 passes with the flat iron at 230°C (about 446°F) for a sleek finish. If you want to keep more of your natural curls, I’d suggest doing fewer passes. I gave 4 stars instead of 5 because I think the instructions should include a clear warning about the fumes and keratin dust during the heat stage. That said, the results are excellent, and I’m very happy with how my hair turned out! The images speak for themselves! • Photo 1: My natural 3C hair • Photo 2: After rinsing the keratin out (post flat-ironing) • Photo 3: Rough blow-dry • Photo 4: Light flat ironing – final result
J**E
Brilliant shine and smooth
This product is amazing. It was a long process but the result was just the way I wanted it to look like. Thank you
J**E
Incredible result!!
I’m a man and I have been perming my hair for 10 years. Always paying a lot in salons and private hairdressers since I moved from Brazil to the UK. This time I’ve decided to try something cheaper and perm it myself. The results blew me away. I did as recommended, and just asked a friend to apply in the back of my hair as I didn’t want the product to touch my scalp but applied the rest mostly. After the 45min wait, I removed the excess and straightened my hair. 3 weeks have passed and my hair is still GLORIOUS!! I can’t express how happy I am!
M**I
Great Product
very fast delivery great ebayer
V**E
This product WORKS. Hands down, it’s the strongest keratin treatment I’ve ever had, with such great lasting power. That being said, know that this is not for beginners. I would only recommend this is you’ve previously had keratin treatments, and are somewhat familiar with the application process. The directions are great: simple yet extremely explicit. Make sure you’re following them to a T. Don’t apply this too close to your scalp, as it will burn you. Don’t feel compelled to use the entire bottle unless you have very long hair. A little goes a long way. DO NOT APPLY THIS PRODUCT INDOORS. And definitely don’t blow dry indoors. You’ll pass out from the fumes. They are incredibly strong. They’ll burn your eyes and your lungs. This is the price we pay for beauty, I guess. In order for this product to be effective on thick hair and unruly curl patterns, it obviously has to have a high percentage of formaldehyde. It does smell like chocolate at first, but then the chemical smell becomes overwhelming. If you’re able to flat iron outdoors, I would recommend doing this as well. Wear a mask, drink water, take breaks as needed during the blow dry/flat iron process. You might feel like giving up at this point, but know that you’re almost there! For maximum results, be sure to leave this in the full 72 hours. I was honestly amazed with how well this turned out, and I honestly couldn’t believe that I accomplished this on my own. It’s so much better than anything I’ve had done at a salon.
A**M
Leute kauft es euch das Produkt nicht. Ich würde nicht mal einen Stern geben wenn dies ging. Das Haar wird nicht glatt. Stattdessen verfilzt das Haar , stumpf und trocken. Beim glätten sitzt man ewig weil die Haare total verkleben und verfilzen. Habe es nach Gebrauchsanweisung gemacht und mich schon gewundert das es ins trockene Haar gemacht werden muss. Normalerweise kommt es ins feuchte Haar und wird mit einer Bürste nach 50 min eingefönt. Es bringt auch nicht den gewünschten Effekt. Normalerweise müsste es das Geld zurück geben, aber das ist ja hier nicht möglich weil sie das Produkt ja zurück geschickt haben möchten. Leere Flaschen habe ich leider nur , und keinen Effekt für mein Haar.....Nehmt dieses Produkt vom Markt bevor noch mehr Leute sich ihre Haare ruinieren
J**I
I love the results, my hair isn't puffing up at even the thought of humidity anymore nor reverting mid silk press. And took 10 mins to blow dry after I was able to shampoo my hair again and has a healthy shine with no serum or oil. But the smell is really strong so best to blowdry outside when applying.
E**A
I bought it as a straightening product, keratin treatment. The hair has become thinner, so that it stretches and breaks, it has become dry and tangled, now long hair must be cut to the roots! absolutely ruined hair! Never buy this product! It's awful 😖
D**O
My hair got hard and bulky. The smooth one was not natural at all, the fit was horrible
Trustpilot
1 month ago
2 weeks ago