Zag: The Number One Strategy of High-Performance Brands

Building brands is what my company does I have read MANY books on the subject and Marty, with runners on 1st, 2nd and 3rd base in the bottom of 9th inning, blasts one over the fence with his book! An easy and short read yet packed full of invaluable information on getting out of the starting blocks on the right track when it comes to building your brand. He speaks effecitvely on what that means and how to do it. It not only reads well but pictorially it's a winner. Visually he always brings the point home. Al Reis's the 22 Immutable laws of branding was my #1, now this has inched its way to the forefront of my favorite reference books in this area. Bravo Marty, bravo!

ZAG while everyone else ZIGS would be the headline to this wonderful marketing strategy book. This book is every bit as concise and to the point there is to exploring business strategy on creating a brand.The author purposely made the book a short read and I appreciate it. It takes out a lot of extra useless information and retains exactly what is needed. Great examples, great references for further study and letting you, the reader know, that your business strategy needs to be sharp and focused like a sword.There are concepts in this book for all businesses from established brands looking to innovate to businesses looking to grow and for the entrepreneur.If your interested in learning more about brand identity and strategy, this is the perfect book as a starting point for all.

Gets straight to the point, no fluff, read it in one sitting and learned valuable information

This book is amazing! HOWEVER, be sure to review the quality of the book once it's received, in the event that you might find a production error. I had enjoyed much of this book before realizing that some pages had been cut inaccurately. Unfortunately, I noticed this the day after I was eligible to return the item.

This is a no-nonsense yet fun-to-read book that will challenge your notions of branding and marketing. The author uses compelling eye-opening examples and statistics from real life, but really helps you followed a detailed, step-by-step process to invent or re-invent your business.I could see how this book could take the boring factor out of any business plan, bring new life to a team, and make you really know where you are headed, all by making you take a look at the fundamental yet unwritten aspects of doing business in the current generation's marketplace.Much thanks to Kelly Lappin of Greenbird for recommending it. She knew this is exactly the book I needed to work out the details of taking my business to a new level after all these years of thinking of myself as merely a web developer.

Marty’s advice is always sound, clear and helpful. I’m excited to add this to the stack of resources I frequently refer to.

Nothing new here. Take one chapter (WHEN EVERYBODY ZIG - you should ZAG) from the original book (THE BRAND GAP) and explain it in more details. Still it’s a good read, some case studies are outdated, but no complaints here. If you get the point, it’s worth it. I bought a used copy on Amazon, worth every penny. Great lesson about focusing you message , so you’ll add customers and not lose them. Very helpful to learn the things you can do to survive in the ocean of competition.

If you're into branding for your own company or as your service, this book is amazing! So easy to read and so good! Zig when everyone else is zagging and order this book! :-)