Lumineux Dentist Formulated Kids Toothpaste, Strawberry Flavor & Unicorn Approved, Fluoride Free & SLS Free - 3.75 Oz

My kids only like this toothpaste. I like it cause it’s clean ingredients, and plus that I don’t have to argue for them to brush their teeth cause they actually like the taste .

This toothpaste isn’t how others have described. It’s slightly sweet but zero mint. Definitely not overly sweet as some have suggested. It has a very faint strawberry flavor and perfect for a child that hates mint. It is a paste and not a gel. It is in no way unicorny except for the outside packaging. All the kids enjoy using it.

My one child loves this. Same size as a standard tube of toothpaste.

My son loves this toothpaste, and I like the ingredients.

Kid likes it ok. She dislikes the fake strawberry flavor, doesn't complain about it when it comes time to brush the teeths.

Love this for our kids. Great taste. It’s okay if they swallow it. A tiny bit goes a long way so I can justify the price. Fluoride free. It’s thinner consistency than regular toothpaste so I store it cap-side-up. Neither of our kids have had cavities using fluoride free toothpaste all these years. I love the blue adult Lumineux paste for me as well as their whitening strips…no sensitivity with either!

This is the most disgusting toothpaste I’ve ever tried. It doesn’t taste anything like strawberry. It tastes like Avon perfume on a mint gum wrapper from the bottom of an old ladies purse. And I grew up in a hippy household with natural toothpastes, anise, fennel, baking soda, and this it the WORST. My kid hated it. And I hate it.

My 2 year old loves this toothpaste. She used to fight brushing her teeth because other toothpaste were "too spicy" even the kids ones. This is the only kind she will use.