COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz

I have been dying my hair blonde since high school, and decided I want to go backto my natural color of dark brown. i used the bronze/copper color as filler and then dyed it with this color. it IS darker than it looks!! but it was just what i wanted, a deep brown. your hair will be shiny and soft too. i have bought and redyed twice (i do it every 2ish months) while i wait for my natural color to grow out and i like it a lot.

I love this color for toning my orange, yellow brassy hair. It’s a bit dark at first, but it does fade lighter over time. I applied it on towel dried hair and processed for 10 minutes instead of 20 minutes since ash tones can look very dark. I missed a few spots but, overall, I’m happy with it! I DIY my own highlights so I’m all over the place between level 6-9 lol I might mix 7A and 9NA next time for a level 8 ash.Lastly, If you’re a medium to light blonde, I’d go straight to 9NA or higher. This 7 ash might be too dark for your liking.

This came out the perfect shade of super dark, neutral brown- exactly what I wanted. Way less hair loss and damage than permanent hair color and it has lasted me every bit as long as well. Perfect price as well, I'll be reordering for sure!

Good product, however my last order came in a terrible condition. The box was completely bent and the tube of color punctured.

This is my go to home hair color! Coverage lasts a long time and price is right for me to use in between salon visits! It’s sometimes hard to find online. I stock up when I can as the price is right. Goes on smoothly and doesn’t drip after mixed with developer.

For those who don't want to read a novel (although I suggest you do since I know these were not fully beginner mistakes): Very messy application, color is patchy after thorough application, color lasted worse than a semi permanent dye, lifted roots in a weird wayFor those who want to understand the full issue: This color is a mess in so many ways, the inconsistency between the different colors is insane. I have tried 6g, 7wg, 7rr, and 5rr and I can't say I've been pleased with any of them. The 6g and 7wg are probably the better of the ones I've tried, since they stayed pretty good, but the 7wg faded horribly fast for me. The 6g didn't really budge (I only kept the color for around 2 weeks) and when I bleached my hair (I should have used a color remover but I didn't) my hair turned a nasty orange so be aware of that, that's most likely due to the golden undertones. For the red shades, I know they fade fast because that is the nature of the hair color and molecules but these reds faded too fast, I've used semi permanents that have lasted significantly longer than this. I tried to mix 7wg, 5rr, and 7rr, and got a gorgeous Auburn color but after ONE wash in super cold water, literally all of the color rinsed out. I thought it was maybe my bleached hair that caused the color to not stick (I FILLED the hair beforehand so the starting shade was 1-2 levels lighter than my final goal shade) but even on my healthy roots, the color is gone. Bare in mind I'm not clueless on hair color so I used special sulfate and paraben/ color safe shampoo and that still happened. The application process was also way too messy, this new formula is significantly more liquidy so if you can, use a bottle for application and be prepared to clean up a lot. The color runs a ton but that's to be expected with red shades. Red dye generally does fade faster and run a lot, because of the larger dye molecules, but this was excessive for a demi permanent shade. Lastly, I like to oversaturate my hair and do very small sections so I KNOW I don't miss any spots so with this hair color, I used 2 1/2 tubes of color and the corresponding amount of developer (I measured everything) and did my very small sections and cross checked as I usually do when I apply color. The color came out patchy in some areas and looked like I didn't saturate or section enough, which I know I didn't do. Again, that could be due to my bleached hair and uneven porosity but the patchiness happened in areas other than my "problem area" or super porous area. Also I fully understand 10 volume developer can have some lifting capabilities but now that the color has washed out, my roots are not the same color they were before, which makes this the most bizarre experience I have ever had with a demi permanent color. I've used other brands in the past and my natural color stayed the same but that's not the case with this stuff.I've never gambled before but this hair color truly feels like I did. I've now wasted $35, all of my Sally's rewards, and a lot of time trying to make this stuff work but it never did. I highly DO NOT RECOMMEND this hair color! If you have light enough natural hair or bleached hair and use semi permanent dye, yes it could wash out fast but compared to this demi permanent color, it would be more worth it since there's no developer, less damage. What ever you do, I would stay away from this garbage.***Final thoughts: This demi permanent color behaves a lot like a semi permanent color (running and fading fast) but in my experience, way worse. Please keep all of these things in mind if you decide to purchase, you are putting developer in your hair, damaging your hair, for a subpar result. I have experience and there's always room to learn, but this was unlike any other color I have used.***

12.18.23~ After bleaching my shoulder length hair with 2 Boxes of Garnier,the 7 level Bleach not 3, my grey and med brown roots, lifted white as snow.Followed all directions but even tho I applied roots last, should have waited til ends lifted.After years of coloring but not bleaching other than highlighting,I freaked out a bit bout leaving it more than 45 minutes.My hair was medium (level 8) blonde but had a "wash out "pink that well...didn't.So there was a bit more end lift involved bc of the ever dreaded red added aka pink base.The new growth uncolored root hair needed maybe 15 minutes. Left it just over 20.For the most was happy with the lift and results of the bleach. Would recc Garnier.If the roots didn't go white, would have continued with my highlight plan to even out.After couple weeks & lots of deep conditioning. Would highlight & use a gloss.But the roots were white and was not going to add more permanent color.Also wasn't walking around with white roots. What am I Mrs Claus?Well sometimes.. I do bake cookies but didn't start coloring grey at 20 to go white.** Hello youtube my old friend.Hairstylist (Elle Bangs) was using Wella Color Charm demi ( which means it washes out gradually).She did a cocktail and mixed 2 colors to get the tone she wanted.I know how to color mix but didn't know demi would give same effect as perm.Maybe all brands don't but Wella did.Ordered 10NA ( the color I wanted my hair) & 9CB for roots. I have Light/Med Cool tone skin.My natural blonde friend is going white.Learned the only way to add color to white is add yellow. Even on Cool Tone skin.A glob of 9CB with a dash of 10NA (yes that's scientific term) made my white roots match.Added 10NA solo to bleached ends that still had yellow I did not want.Now my hair is a cool 10NA.The color held strong for 3-4 washes about 2 weeks.Now it's finally at the point I can highlight & gloss.Would absolutely use this again to color deposit w Color Charm Activator not Developer.Hope this ever so short novel helps you find what you needed.

I can't believe how long this has lasted. It's been months since I used it and I'm still getting compliments on my hair color.