amika normcore signature shampooamika normcore signature shampoo

I have been a return customer for the Amika Signature Shampoo because it’s just that good! It leaves my hair feeling clean, soft, and hydrated without weighing it down. The scent is amazing—light, fresh, and long-lasting without being overpowering.✔ Gentle & Effective – Cleans without stripping moisture.✔ Smells Incredible – My hair smells fresh all day!✔ Leaves Hair Soft & Manageable – No dryness or buildup.✔ Great for All Hair Types – Works beautifully on my hair, and I keep coming back for more!If you're looking for a salon-quality shampoo that delivers great results, this is the one. I’ll definitely keep repurchasing! Highly recommend! ✨

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika!Pros:- a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands)- it hydrates my hair without making it heavy- I’m able to go more days between washes as my scalp doesn’t get as oily as quickly- no more flakes!!- no itchiness or redness- smells AMAZING- makes my hair super shiny and soft- the ingredients are clean compared to other brandsCons:- price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target)- the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy.Overall an 11/10

Why did you pick this product vs others?:this shampoo is AMAZING to say the least. i have very thick slightly long hair and use about 2 quarters worth of shampoo per wash ( i shampoo my hair twice every time i shower, so technically 4 quarters worth ). and it lasted me 3 months. smells great and leaves my hair smelling great for a couple days as if i got it washed in the salon. i definitely didn’t love the smell at first but it grew on me and i can’t get enough of it.Greasiness:i get greasy hair SO easily and it keeps my hair good for 3 days

This was a new shampoo to me based on a friend’s recommendation. It’s good for color treated hair. Leaves my hair feeling clean with no build up.

I’m a big Kevin Murphy believer and have stuck with those products for a few years now due to seeing how much/fast it helped my hair grow. My stylist had Amika products at the salon, so I decided to try the mirrorball set, and loved it! The only downside was the bottle design in that it’s hard to get all the product out; So I decided to buy the normcore set in the 33.8 oz size so I could buy a pump to make it easier to get the product out. The problem is Amika doesn’t give you the measurements of the bottle neck so I ordered two different sizes of pumps. I bought a universal 1 inch pump, and a wide (joico) pump. After receiving and trying both pumps, neither worked. I looked at the Amika site to see if they sold pumps for their bottles and they do, however it’s a COMPLETE rip off!! They sell the pumps for around 30 dollars! So long story short, the company obviously intentionally designs their awkward sized bottles to force people to pay an insane amount for a plastic pump. This was so disappointing because I thought the shampoo and conditioner set worked great together, and made my hair feel really soft and has a great smell too.

The shampoo and conditioner are both super hydrating. The shampoo is a little dense, so I would use a dime sized amount to wash my hair twice. The conditioner is lighter in terms of weight than the shampoo. I can instantly feel the moisturizing effect as I apply the conditioner to the ends of my hair.The fragrance of the shampoo and conditioner is sweet and can be a little intense at first but after multiple uses, the fragrance is pleasant and not overwhelming. I can go about three days without washing my hair and my hair still smells good.Good to see there are no harsh sulfates or other added chemicals that create too much or unnecessary lather. There is some lather when you rub it in your hands first before applying to your scalp—which is nice feedback to know that it’s working.I did not experience much hair loss at first use, but after using it a while, I did experience an average amount of hair loss but not too much so it is normal and not concerning. My hair feels clean and fresh after every wash so it is highly effective and worth spending a few dollars more for quality. Overall, a little bit goes a long way.

I love this shampoo and it smells great. It was recommended to me by my hair stylist and I’m now on my second bottle. I can go three days between washes and since using I’ve noticed less breakage in my hair and it’s so smooth! I have fine thin, blonde colored hair. I’ve noticed it doesn’t dull my blonde. A little bit goes a long way and the bottle lasts longer than you’d think.