It's Pure Organic Henna Hair Dye in Henna Red | Permanent 100% Natural, Vegan, & Gluten Free | PPD Free Hair Dye, Ammonia Free, Resorcinol Free, & Peroxide Free | Volumising & Strengthening |Soil AssociationSoil AssociationSoil Association

Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?

There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps.

Q: Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?

Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca

Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?

A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy.

Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.

I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages!

Product ID: 48391332

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Details

Colour
Varies on Hair
Package information
Bottle
Product benefits
Nourishing
Brand
It's Pure
Item form
Powder
Hair type
All

🌿100% Certified Organic

💪Volumising & Strengthening

🔥Vibrant Henna Red

Description

🌿 Dare to Dye Different: Pure, Powerful, and Proudly Organic!

NOURISHES RESTORES - Boosts hair strength and volume, repairing dry or damaged strands instead of causing damage like conventional dyes.
CHEMICAL FREE FORMULA - PPD, ammonia, resorcinol, and peroxide free—protect your hair from harsh chemicals while enhancing shine and volume.
CERTIFIED ORGANIC VEGAN - First herbal hair dye certified by The Soil Association, cruelty-free and 100% vegan for guilt-free beauty.
UNIQUE PERSONALIZED COLOR - Henna red adapts to your natural hair tone, creating a one-of-a-kind shade that’s truly yours.
SAFE FOR SENSITIVE SKIN ALLERGIES - Ideal for all hair and skin types, especially those allergic to traditional dyes; gluten and wheat free for extra peace of mind.

It’s PureOrganic Henna Hair Dye in Henna Red is a permanent, 100% natural hair color powder certified organic by The Soil Association. Free from harsh chemicals like PPD, ammonia, and peroxide, this vegan and gluten-free formula enhances hair volume and shine while nourishing and restoring damaged hair. Sourced from fair trade, organic herbs and tailored to your unique hair tone, it’s the perfect choice for health-conscious professionals seeking vibrant, chemical-free color.

Specifications

Manufacturer	It's Pure Organics
Package dimensions	14.7 x 7.1 x 5.7 centimetres
Package Weight	0.13 Kilograms
Brand	It's Pure
Colour	Varies Depending on Initial Hair Colour
Format	Powder
Speciality	Gluten Free
Item model number	E0622
Package Dimensions	14.7 x 7.1 x 5.7 cm; 130 g
ASIN	B00R7S9UPO