Does the orientation matter? The pump I am replacing is mounted with the anchor bolts pointed down.

Yes the Carter's are all designed to be mounted from the top. They are cooled by fuel around the motor.

Does it come with the bracket and fittings

Definitely came with bracket and rubber mount bushings. I don't recall if it came with fittings, I believe it did come with straight fittings, but I needed to buy 90 degree fittings. Seems like a nice heavy pump. Installed on 440 Dodge motohome. Just use it to get it started after long term storage and in emergencies-t at carb. Run off engine fuel pump.

will it need a return line and is it self priming?

it is self priming and direct feed - i used it as an Onan replacement and it functioned flawlessly- there is no return line from the generator back to the the tank so I am gonna say no on the 1st part...

is this a genuine carter fuel pump

purchased from Carter - Carter may or may not make this pump

Deliver to Tunisia

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Carter Universal Electric Fuel Pump Automotive Replacement 12V (P4070)

Carter Universal Electric Fuel Pump Automotive Replacement 12V (P4070)

Product ID: 54510523

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Details

Brand
Carter
Fit type
Vehicle Fit
Vehicle service type
Truck
Item dimensions L x W x H
16.5 x 11.9 x
Material
Aluminum Steel
Item weight
1.59 Kilograms

⚡12V high-efficiency power

🔩1/4 inch NPT inlet/outlet precision fit

🚗Universal automotive compatibility

Description

⚡ Fuel your drive with precision and power!

LIGHTWEIGHT YET ROBUST - Only 1.59 kg for easy handling without compromising durability
UNIVERSAL COMPATIBILITY - Designed to seamlessly replace a wide range of automotive fuel pumps
DURABLE POLISHED EXTERIOR - Sleek finish that resists corrosion and looks professional under the hood
PRECISION FIT CONNECTIONS - 1/4 inch NPT inlet and outlet ensure leak-free installation
POWER PACKED 12 V PERFORMANCE - Delivers consistent fuel flow for peak engine efficiency

The CarterUniversal Electric Fuel Pump (P4070) is a 12V automotive replacement pump featuring 1/4 inch NPT inlet and outlet fittings for secure installation. With a polished exterior and a lightweight 1.59 kg design, it offers universal compatibility and reliable fuel delivery to optimize engine performance.

Specifications

Manufacturer	Carter
Brand	Carter
Model	Universal Electric Fuel Pump
Product Dimensions	16.51 x 11.94 x 11.94 cm; 1.59 kg
Item model number	P4070
Exterior	Polished
Manufacturer part number	P4070
OEM Part Number	P4070
Position	Rear
Lift type	Automatic
Voltage	12 Volts
Item Weight	1.59 kg