Jeffrey Gitomer's Little Red Book of Selling; 12.5 Principles of Sales Greatness, How to Make Sales FOREVER Hardcover – June 20, 2023

This book is amazing. Very informative, feels good in your hand too. You feel like your directly connected to the author when reading

This book is valuable to both the new salesperson, a seasoned veteran, and even someone who doesn't think they are 'in sales', because they don't sell a product or have a title of "sales". Offers great tips for any of the 3 types above. And if you don't think you are a salesperson, remember your WHOLE life and interactions with others uses sales techniques to make friends, get your money's worth when buying something, building family harmony, etc.. Just understanding the psychology of sales will help you in your everyday life.

This was a good quick read. I wanted to share it with my team of real estate agents, but there was 1 section that talked negatively about cold calling. This content is amazing. I just wasn't able to share it with my group because they specialize in cold calling and I don't need them finding anything negative to affirm their inhibitions. LOL.

This good book on sales tips included the following chapters and key points that I found relevant/useful. It is my intent that the discussions of the chapters kindle your interest and spur you on to buy the book.Principle 1. Kick your own ass: Your buyers must like you. Liking leads to trust. Trust leads to buying.Principle 2. Prepare to win, or lose to someone who is: Be clear about the objective of the meeting with the prospect.Principle 3. Personal branding is sales: Establish yourself as an expert. Show up where the decision makers are. Become a resource.Principle 4. It's all about value: Give free talks at Kiwanis or Rotary clubs; give a guide for free in exchange for a business card.Principle 5. It's not work, its Network: Traditional organizations are mentioned: Kiwanis, Rotary, etc. (but what about Meetup?)Principle 6. If you can't get in front of the real decision maker..: Sell the appointment, not the product. At appointment, ask, "How will this decision be made?" to find decision maker.Principle 7. Engage me and you can make me convince myself: Ask, "What has been your experience with?..." to understand prospect's evaluation criteria and to engage them.Principle 8. If you can make them laugh, then you can make them buy: Tell funny story to demonstrate point.Principle 9. Use creativity to differentiate and dominate: Change voicemail outgoing message to something about your product, an inspiring quote, or a recorded testimonial.Principle 10. Reduce their risk and you'll convert selling to buying: Identify the risks: Overpaying; Need; The right version? Quality; Service; Performance; Embarrassment, etc.Principle 11. When you say it about yourself it's bragging: Use testimonials whenever possible, especially in advertising and near the end of the sales cycle.Principle 12. Antennas up! Always be on the lookout for opportunities.Principle 12.5. Resign your position as general manager of the universe: Don't spend time or energy on things you can't control.Overall, I found the book interesting with useful elements I can use in "selling" my ideas. The book would be much improved, in my opinion, with more up-to-date material, such as how the Internet has changed the sales process, and how newer networking alternatives, such as Meetup, has changed prospecting. Recommended for relationship-based sales people wanting a motivational message.

If you haven't discovered Jeffrey Gitomer yet, you're missing out on one of the best sales gurus ever. Here's the deal...you'll either hate him or become a disciple. He's brash, arrogant, and in your face, but his no BS approach to selling is refreshing and sure to improve your results. Besides, he's fun and will get you jazzed about your job if you do anything related to sales (and who doesn't?)Jeffrey breaks his selling principles down to several simple concepts and presents them in bulleted lists that are easy to follow. Pay special attention to the "X.5" items. They are the gems.This book is a quick read (2-3 hours) and you'll want to go back to it time and time again when you reach an impasse in the selling process. The Kindle addition is especially effective since you can highlight it and quickly review the important information.Finally, if you ever get the chance to see Jeffrey in person (he travels a lot and hosts seminars in major US cities on a regular basis) take it. He's very entertaining and presents some great insights. A large part of his events is the audience Q&A. He answers every question in his typical irreverent manner.

This is one of my all-time favorite books. I gave it as a gift, the receiver loved it.

This book is a great way to get energized (or Re-energized in my case), to help you become a great sales person.

So you buy this book and you're really excited to learn some great tips on selling and to go out there and put them to use. Well, sadly you won't find too many of those in this book. Little Red Book of Selling is really just that, little. Mr. Gitomer doesn't really getting into selling techniques until about halfway into the book. This is more of a motivational book, Mr. Gitomer points out basic principles you'll need in life to be successful that doesn't only apply to selling.The guy is kind of cheesy but has interesting perspective on life and being a successful salesman. Three great points I took away from this book are. 1. Creating value for your product and yourself is far more important than any price. 2. Creating successful relationships and being friendly will make you more successful than just attempting to be a salesman. 3) Just plane and simple, Work hard, be disciplined. Don't waste your time in front of the TV. Outwork others and you'll be successful.At times he sounds like a shameless used car salesman that keeps plugging his website every five pages but the guy is great at who he is and I respect him for that. Mr. Gitomer this is the best $.99 I've ever spent, now if I had paid $10 for hardcover or $20 for audiobook then I would be a pissed off customer.The best tip I got out of this book are different groups and organizations I can join to network and meet people and that itself was worth the $.99!