Direct Vibes Semi-Permanent Hair Color, Magenta, Vibrant & Long-Lasting Shade, Ammonia-Free, Vegan, Sulfate-Free, Paraben-Free, 8 fl oz

This hair dye is not messy and the color is long lasting. It smells so good.

Beautiful color, easy to apply.

Love this dye

The media could not be loaded. The color is even more vibrant and a little darker than the photo. My hair is so soft. It doesn't stain as much as others. This will be my new go to brand.Additional details. I looked back and this lasted 4 months in my hair with very little fading. I use the color depositing cleansing conditioner to keep it vibrant and i only eash once or twice a week. I didn't reapply to my whole head until I had to bleach my roots. I will say to get the pure magenta you need platinum hair. My roots were not as light and had some orange and it didn't cover as much as you can see. If I mix a little blue or purple and do the roots the effect is much better. I had a lady in the convenience store asked me if she could take a picture of it. I can't imagine a better compliment. I have never used a color that lasted this long, didn't bleed and stain my pillowcases, and works into the hair so easily. I had a little bleeding the second time but I didn't leave it on as long and I may have hurried rinsing and not gotten it all out.Side note, I like the shampoo bars but it destroys the color. Rinsing looked like a murder scene going down the drain. So I only use cleansing conditioners and get very little fading. I've used all kinds of brands and never had consistently same vibrancy and color for 4 MONTHS ever!

So I ordered 2 tubes just to make sure I had plenty, the first tube must've been defective or something because it turn my riots purple and the rest of my hair red, I was upset but what do ya do, so now that it faded I went in again with the second tube and recolored and it actually turn out a rediah magenta, keep in mind my hair was a very pale yellow to begin with, I'll probably give it one more try and see if it is better or not since it is a good deal for the size.

This is the magenta it is absolutely beautiful! The best part was when I rinsed it out. There was no pink rinsing out so that tells me I can use it on my golden doodles without color transferring all over their feet and body when I rinse them out. Fingers crossed I would give this a 10 out of five rating if I could. I left it in for about three hours.

I love this shade of pink! Super vibrant! The copper shade is amazing too!

Does the job and stays for a long time