John Frieda Sheer Blonde Brightening Shampoo with Avocado Oil and Vitamin C - Revives Dull Highlights for Lighter Blondes, 8.45 Fl Oz

Actually works!

I am a true blonde and really LOVE the sheen I get from John Freida's shampoo. It super highlights gray hair making it luminous not dull. So I've continued to use it. I get compliments on my hair OFTEN. I have never dyed my hair. There is still enough pale yellow tone to my hair that I am not a full platinum, yet. At my age, my hair is my best feature - too many wrinkles to pass for a PYT anymore, so I treat my hair well. Even brunettes that are going gray will benefit from the highlights to their gray hair. It really perks up the overall sheen and texture of their hair. Smooth and silky. 😊

Love this stuff. Can’t find it in stores

I like it platinum blonde and John Freida delivers every shampoo!

I have been using this product a couple times a week for years on my “dirty blonde” hair. It really does make the highlights pop. And gives a nice shine to my hair .