Ion Permanent Brights Creme Hair Color Purple Purple

Wife says: Perfect with 20 vol developer on UNBLEACHED natural hair! No need to bleach first of you want a subtle dark blue. My natural color ranges from grey, dark blonde, to brunette. You can see the different shades of blue on all my different natural shades, that's why there are different shades of blue. I recommend. Much better price inside the Sally's shop, but was nice to be able to order online to try it first before going to the shop TO BUY SEVERAL MORE 😆

I LIKE IT. I keep my hair super short in the summer. Use this for gray coverage. Bright, fun, but not over the top for a 60+ year old. Get compliments. Have fun. :)

Color is Mauva Guava. I used a 20 developer. Aleady had pink that had grown out and was showing brown and gray roots. I really like the different tones

I love Ion products! Use Ion’s after color conditioner to really lock in the color.

I usually buy my Ion Hair Dye from Sally’s but to save me a trip I decided to buy online. I particularly never used “jet black” before but I always pick in the black family so it was good enough. I specifically purchase this brand because it’s PPD free (I am allergic to PPD). Upon opening the package I was a little nervous since the tube had a different appearance from the one from Sally’s. I also read the back of the bottle and it had references to “black henna” which I found odd (or maybe never noticed on the Sally’s one idk) I hopped online to see the reviews and to my disbelief I saw some comments stating it’s really not ppd free. I was nervous. I looked up how to do a patch test - but unfortunately it takes about 24 hours and I had to dye my hair asap so I decided to do it anyways. I left it on for a 30 minutes and everything felt fine. After I washed it out I was so nervous that I might get a reaction but I am happy to report 8 hours later everything turned out fine. :)

I don't write reviews for hair dye because it does what it's supposed to do.... dye your hair, except Ion. I bought the sapphire color, bought 2. My hair is already a greenish/blue, but it is currently faded so a dark color like the sapphire should takeUpon opening the product, it smells horrid. It smells like bleach, the whole bathroom smelled. It actually smelled worse that when I actually bleach my hair. Oddly the dye is a cream color so I'm not sure how it works or how it was supposed to dye my hair that blue tone.I left it on for over 40 minutes with no change AT ALL. I've never had a hair dye do that or lack of doing something. I can not emphasize enough how much I DO NOT recommend this product.Update: it actually discolored my hair now that it is washed out and some of my hair is still a faded blue and other parts are yellow. I'm so livid.

Very vibrant. Holds color great. Some fading but after a few washes it's good. Beautiful bright red

It was very good